Wednesday, 28 April, 2021 - 14:00 to 15:00

On 28 April 2021, from 14:00 to 15:00 (CEST), Policy Cloud is hosting a webinar on drive policy creation and implementation around the establishment of a Denomination of Origin strategy in the food processing industries of Aragon.

This Food Value Chain sector is significant for Aragon, a region in Spain. It creates large annual revenues for the area and provides almost 12% of the regions employment. 

As globalisation and increasing market complexity threaten traditional industries, public company Sarga will leverage Policy Cloud big data analytics technologies to drive policy creation and implementation around the establishment of a Denomination of Origin strategy in Aragon's food processing industries. 

Sarga will use the Policy Cloud real-time big data platform to assemble constantly updated data about the agro-food industry and perform analytical queries to evaluate and compare the impact of the policies being applied in different areas.

The webinar includes the following topics:

  • Pilots use case 
  • Technology solutions
  • EU policy context 
  • Round Table Discussion 

Who should attend 

  • Policymakers
  • Public administrators
  • Decision Makers 
  • Social Science Researchers 






14:00 - 14:05 
  • Intro & Poll

Marieke Willems   Marieke Willems 

14.05 - 14.15 
  • The policymaking challenge 
  • Data available
  • Co-creation process

Javier Sancho   Javier Sancho Royo

14.15 - 14.25
  • The policycloud solution

Rafael del Hoyo   Rafael del Hoyo

Miguel Angel Gracia   Miguel Angel Gracia

14.25 - 14.35
  • Linking to EC policymaking & Innovation

Nuria De Lama   Nuria De Lama Sanchez

14.35 - 15.00
  • Round table discussion

Javier SanchoRafael del HoyoMiguel Angel GraciaNuria De Lama


    Marieke WillemsMarieke Willems - Project Manager Trust-IT Services

    Marieke Willems is a Project Manager at Trust-IT Services. With an MBA and an MSc in Communication Science. Marieke is involved in several activities on research projects, involving stakeholders’ engagement, marketing research and communications. She is currently leading the dissemination work in the European Research and Innovation projects Social Sciences and Humanities Open Cloud (SSHOC) and  Policy Cloud, and is involved in the Horzions Results Booster.


    Rafael del HoyoJavier Sancho Royo - Sarga

    Studied law at University of Zaragoza, receiving his Master in Marketing and commercial management in ESIC business school. He has extensive experience in managing complex projects and event organization. He worked during the sixth and seventh term in the cabinet of the Aragón Minister of agriculture and environment. He also had experience in management of European projects, and international trends. He collaborates regularly with the general direction of eAdministration and Digital Society.

    Rafael del HoyoRafael del Hoyo - ITAINNOVA

    Received the M. Sc. degree in Physics and the Ph.D. degree in Artificial Intelligence at the University of Zaragoza (Spain). Currently, he is a project manager and responsible for the Big Data and Cognitive Systems group at the Technological Institute of Aragón. He has participated in several international projects related to Information Management and Artificial Intelligence for R&D funded by the European Union in FP5, FP6, FP7 and Eureka program (Celtic) and National programs like Plan Avanza, working as technical director and Software Engineer. He was also a lecturer of Software Engineering at the University of Zaragoza; and currently he is lecturer of the University of San Jorge teaching the subject: Intelligent Systems and information processing.

    Miguel Angel GraciaMiguel Angel Gracia - ITAINNOVA

    Telecommunications Engineer from the University of Zaragoza, he has extensive work experience as a project engineer at the Technological Institute of Aragón. He has been involved in different R&D projects, both private and public founded schemes (H2020, Celtic, Plan Avanza, CDTI), in different areas such as Telco, Multimedia or Factories of Future. His technical experience and knowledge is focused on intelligent data analysis, big data and digital transformation processes.

    Nuria De LamaNuria De Lama - European Programs Manager, Atos Spain

    Nuria de Lama studied Telecommunications Engineering at the Polytechnic University of Madrid. She has been working for more than 17 years in Research & Innovation in different IT environments. After several years managing the department of International projects in an SME specialized in wireless and mobile technologies, she joined Atos in 2005, where she first led a Research Unit on Rural and Industrial development. In 2006 she was appointed Head of the Research unit on Semantics, Software and Service Engineering and since 2010 she is Representative of Atos Research and Innovation to the European Commission and European Programs Manager. She is formal representative of Atos in the European Technology Platform on Software and Services (NESSI), the CELTIC Plus Eureka program, member of the Open Innovation Strategy and Policy Group (OISPG) and Vice-Secretary General of the Big Data Value Association (BDVA). In this context she is especially focused in bridging the supply and demand and in particular in the agrifood domain.